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New Scents Propel Ferragamo Parfums

Sales jump for the fifth year in a row.

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By: Jamie Matusow

Editor-in-Chief

While much of the cosmetic industry is being hurt by a decline in consumer confidence, the beauty arm of Salvatore Ferragamo recorded sales growth in 2008 for the fifth consecutive year. The gain was attributed to a clutch of new scents driven mainly by masterbrand Tuscan Soul, which launched in September. Distribution was also expanded in 2009 to reach 12,000 doors globally, with key markets Japan, China, Italy and Latin America. Ferragamo Parfums has also built on its amenities line for airlines, hotels and cruise ships, and is currently distributed in the first class section of Singapore Airlines, King Fisher Airlines and AeroMexico.

The privately-held company didn’t disclose numbers, but Luciano Bertinelli, chief executive officer of Ferragamo Parfums, said the firm expected moderate growth for 2009, in line with the slowdown of global economies. New launches for 2009 include Incanto Bliss, a version of the Incanto scent intended for a younger demographic; F by Ferragamo Black for men, and a home fragrance collection to round out the Tuscan Soul masterbrand.

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